Do you want to republish copyrighted content on your Web site? Thanks to our relationship with leading publishers, Reprint Portal can help you obtain all needed permissions and supply content as a Web Reprint.

Why can’t I just link to content on the Web?

It’s easy to link to published content on the Web…or so it may seem. But if you do, you’re taking a risk. Here’s why.

•    Web content is ephemeral.
On the Web, content comes and goes. New articles are published, while older ones are removed or archived. A link that works today may not work tomorrow. The result – you may end up with a dead link, or worse, a link to irrelevant content that makes you look foolish.

•    You have no control over what appears online.
Imagine linking to a great review of your product, only to discover that the banner ad promotes your competitor! Not what you had in mind, is it?

You work hard to direct visitors to your public or intranet website. A Web link may not cost anything, but your credibility is worth a great deal. As the old adage says, you get what you pay for, so why risk an Internet surprise?

Can I customize Web content for my readers?

Definitely. Whether you choose to license content in PDF or HTML formats, most Web Reprints can be customized to suit your requirements.

A standard Web Reprint starts with a full-text article, complete with any charts, graphs and the publication’s masthead. You may choose to excerpt or omit text, highlight text, add disclaimer language, and display your corporate logo.

Which is more effective – a printed reprint or Web Reprint?

Many reprint clients find that traditional printed reprints are most effective when used in direct mail and in one-on-one selling campaigns when selling their own products and services.  Integrating the use of printed reprints with direct mail, display advertising and even media work to reinforce your client’s purchase decisions.  And, the impact of including a traditional printed reprint that touts your products with a sales brochure, statement or other client communication is measurable and quantifiable.  Printed reprints continue to remain highly effective as sales tools and are a great way to leverage the publisher’s brand.

On the other hand, Web Reprint articles posted on a corporate web site are very effective when sharing important news about your company.  They are often posted in minutes and remain visible to your site visitors for up to one year or more.  Why not use both? When used in conjunction with traditional paper reprints, Web Reprints can be a great way to repeat your message.

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